GOAL 14

Life Below Water

Published at
07 April 2025, JCI Malaysia

2024 JCI Malaysia SDA Organized by JCI Bandar Klang

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Currently, we are facing critical ocean pollution with dirty beaches in Malaysia. Plastic debris on Malaysian beaches ranges from 64 items to as high as 1930 items, contributing 30–45% of the total waste collected. (source) In response to this urgent issue, the 5-year “One Ocean One World” Flagship Project was initiated, led by our Ocean Flagship Taskforce Chairman and Vice President Melvin Ng, focuses on combating ocean pollution. On January 28, 2023, Melvin led a team to connect with the Aborigines of Pantai Cunang in Tanjung Sepat and local communities to understand the beach pollution problem. The team conducted surveys and needs analyses with 15 Aboriginal residents, 18 local food stall and café owners, 7 fishermen, 6 local organizations, and 32 parents to identify their challenges and the root causes. Key findings include:

1) Major Challenges:

1a) Impact on Residents:

• 73% of locals are affected by dirty beaches, occurring twice a month after the 1st and 15th of the Chinese lunar calendar.

• Many children cannot play on the beaches.

• Over 50% of kids have never visited local beaches.

1b) Economic Impact:

• Fishermen’s income has decreased by 40% annually over the past five years due to pollution.

• Local tourism has had to cancel beach activities to prevent injuries from rubbish like glass bottles and plastic.

2) Resources Required:

2a) Ocean Cleaning:

• Clean the ocean before rubbish reaches the beaches.

2b) Public Awareness:

• Educate people to reduce single-use plastics.

2c) Government Policies:

• Advocate for global policies to restrict ocean dumping.

To address these issues, we have organized Aborigines Beach Cleaning Initiatives 1.0 & 2.0 and awareness activities as sustainable solutions. These efforts aim to tackle the root causes of beach pollution and create positive environmental impacts, aligning with UNSD Goal 14: Life Below Water.

2025 JCI Malaysia

Sustainable Development Awards

Nomination Period
10 February - 15 May 2025

Project by JCI Malaysia

Hosted by JCI Kuching

Organizing Chairperson Bivi Ling

Registration Deadline
Thursday, 15 May 2025 23:59 UTC+8
Eligibility

1. Organization (CSR Project / Business) are related to 17 SDG Goal & 169 targets .
(refer to https ://sdgs.un.org/goals )

2. Organization who are minimum 1 year / Project minimum 1 year

3. Evaluate not based on Organizations business value or monetary

4. Evaluate based on Organizations involve in 17 Goals Impact to the Environment,Social & Governance.

5. Is the Organization / project able to sustain? Does the organization has Future Timeline ? Can the organization improve?

Nomination Process
STEP 1
Register an account as nominee via JCIM Roadmap with personal details.
STEP 2
Complete the online application and prepare your entrepreneurial data including market analysis, strategic and finances and any other relevant supporting documents for our judge to know you and your business.
STEP 3
Review by our invited judge and you will be invited for interview if selected.