MODELLO is Malaysia’s Top Influencer marketing platform with over 24,000 talents collaborating with more than 2,000 businesses anywhere across the country. These collaborations leverage the power of user-generated reviews across various social media platforms.

MARKETING IS EXPENSIVE

MARKETING is one of the heaviest expenses for any company, as evidenced by findings on sites such as CMO Survey and Statista, revealing that companies spent an average of 11.4% of their total budgets solely on marketing, and collectively these companies spent a total of 641 billion dollars in 2020, demonstrating the importance of this activity.

INFLUENCER MARKETING FOR EVERYONE

Modello makes influencer marketing accessible by adopting a technology-driven and transparent approach towards collaboration between businesses and influencers, fostering a market where supply and demand can be openly observed, reducing the likelihood of overpricing or underpricing.

SUSTAINABLE ECONOMY

Modello embraces the Green Ocean Strategy to encourage collaborations that prioritize environmentally friendly practices, Modello empowers businesses and influencers to amplify the message of sustainability, inspiring consumers to make eco-conscious choices and contribute to a greener future.

RELIABLE DATA-DRIVEN REPORTS

MODELLO data analytics and insights allow business owners to monitor the performance of their campaigns. This feature is further validated by the number of agencies that rely on Modello’s analytics as a reporting tool for their own clients.

KEY STATISTICS

There were 21,560 talents registered in the MODELLO database in April 2023, a 400% increase compared to 5,385 talents in December 2021.

On average, there are 8 new campaigns published per day in April 2023, an 800% increase compared to 1 in December 2021. 

To date, Modello has facilitated the creation of more than 10,000 job opportunities, with over RM 1.5 million in income for participating influencers.